Blog archive September 2014

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22.09.14 / 01 / why i design the logo first

at the grace meeting tonight, i said that i had already thought up the logos for our new events, even before we had decided what those events were to be. the same was true of event horizon - the logo followed immediately upon the title, before we knew much about the event itself. this amuses people, but i think that the logo represents a form of subliminal processing, nonverbal and intuitive. it grasps the nature of the event, ahead of the details. the logo tells you what the event should be.

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