Blog archive September 2014
at the grace meeting tonight, i said that i had already thought up the logos for our new events, even before we had decided what those events were to be. the same was true of event horizon - the logo followed immediately upon the title, before we knew much about the event itself. this amuses people, but i think that the logo represents a form of subliminal processing, nonverbal and intuitive. it grasps the nature of the event, ahead of the details. the logo tells you what the event should be.