Written in 2000. The original Flash animation has been turned into an animated gif. The idea of doing a ritual collectively over the phone was weird once.

a ritual is a small fragment of self-replicating information
a nucleus of meaning wrapped in a friendly shell
that enables it to penetrate society’s defences

performance of the ritual will infect everyone present
they in turn will pass it on to others
the ritual form guaranteeing the correct replication
of the meaning inside

as the host society changes the virus must mutate
to ensure its continued ability to circulate and reproduce

societies have immune systems too

phone your mates - do a ritual right now!
you don’t have to be in the same place to do something together